General Motors: The Rise of the Fallen

After a tumultuous couple of months clouding the popular car brand, General Motors is now ready to stand up once again, starting a new chapter with a new and supposedly better GM in the U.S. auto industry. Among the highlights of the new GM include leaner greener models and now 61% owned by the U.S. government. The debts have been cleared and the business continues. But if GM is not careful in its strategic approach, they may end up falling short of attaining goals they have. Apparently, these are only some things they have to watch out for. With a grueling economy and people choosing to shy away from new car purchases for now, GM has its work cut out for them. New marketing approaches and wiser cars for the conservative motorists have to be done if GM wants to make the new company fare better than the old one. “It is the smaller, leaner, tougher, better cost-focused GM,” said George Magliano, an automotive analyst with the consulting firm IHS Global Insight. “But they still have to deal with the problems that they faced longer-term.”

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General Motors: The Rise of the Fallen