The zoom-zoom people are adding efficiency tech, and we’ll see most—if not all—of it in the U.S. We had a chance at the 2010 Geneva auto show to chat with Robert Davis, Mazda North America’s senior VP of quality and R&D, about the company’s strategy for meeting ever-tightening fuel-efficiency regulations. It’s going to be a multistep process, we were told, covering several technologies, including those outlined here. i-stop This is what Mazda calls its engine stop/start system, which kills the engine at stops and already is available on the Mazda 3 in Europe. Rather than using the electric starter to re-fire the engine, as in other manufacturers’ versions of the technology, Mazda instead stops one of the cylinders at an advantageous point near the top of its stroke and fires that cylinder to get the engine restarted once the driver steps off the brake. The reason we haven’t yet seen i-stop—or most other companies’ versions—on U.S.-market cars is that the tech simply doesn’t have enough effect on EPA fuel-economy ratings. That could change, though, as Davis says he’s hopeful the agency soon will incorporate another test into its cycle that will account for the fuel savings of

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Mazda’s Efficiency Strategy to Include Stop/Start, Energy Regeneration, Diesel, and More – Car News